Branding and packaging for a Rogue Valley winery.

Kriselle Cellars is located on a special site where the south-facing slope of the Upper Table Rock Plateau and the ancient Rogue River bed intersect. The vineyard soil has a unique blend of round river rock and alluvial silt, causing the vines to struggle as they grow. Through this exertion, the grapes build a depth of character and concentrated flavors unlike anywhere else in the Rogue Valley.

For each varietal wine label, we created unique color-ways and background patterns that highlight this special geology. The logo itself speaks to the connection of the wine to the soil.

My role: Art Director, Design Lead